Bringing an internationally recognized IP like The Walking Dead into the MyMiniFactory ecosystem requires careful brand alignment, multi-department coordination, and high-converting campaign strategies. TGP manages Mantic Games’ official digital footprint, coordinating directly between executive publisher leadership and MyMiniFactory’s Creator Relations team to drive recurring subscriber growth and pre-launch momentum.

Key Deliverables & Scope of Work:

• High-Anticipation FronTier Launch Management: End-to-end strategic planning, pre-marketing, and campaign setup for the upcoming Here's Negan! The Boardgame FronTier campaign (1,235+ Pre-Launch Sign-ups achieved ahead of launch).

• Official Licensed Tribe Scale: Managing operations, monthly release drops, and community engagement for the official The Walking Dead Tribe (638+ Active Subscribers).

• Unified Digital Storefront (STLs + Rulebooks): Structuring and maintaining Mantic’s official MMF catalog, integrating both print-ready 3D miniature STLs and official digital PDF game expansions into a seamless purchasing ecosystem.

• Executive & Platform Alignment: Facilitating in-person strategic growth sessions with Mantic Games leadership and managing ongoing daily communications with MyMiniFactory's Creator Relations team.

• Transatlantic Brand Strategy: Positioning Mantic's digital offerings to maximize cross-promotion across physical retail wargaming networks and digital 3D printing communities.

Key Metrics

• Pre-Launch Campaign Momentum: 1,235+ Sign-ups (Here's Negan!)

• Active Tribers: 638+

• Catalog Scope: Official Miniature STLs + Digital Rulebook PDFs

• Scope: Publisher Strategy, FronTier Pre-Marketing, Tribe Operations, MMF Creator Relations Management